Variable Data

Variable data and personalization allow you to target towards individual recipients by creating unique printed pieces.

Using Turbo Graphics advanced digital publishing systems, you can vary not only the text but the imagery to improve the overall effectiveness and response rates of your various products. You can vary the imagery and text in color or in b&w , and you can print just 1 copy or 10,000 copies. You are no longer limited to working with a database of names, titles and addresses. Jobs can potentially be 100% variable with each document containing different photos, logos, graphics, layouts, sizes and backgrounds.

You can also do this with other printed pieces such as direct mail, thank-you card promotions, financial newsletters, or fund raising letters, as well as brochures, invitations and greeting cards.

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